Grasim enters B2B e-commerce in building materials, to invest Rs 2,000 cr

Investment adds new high-growth engine within Grasim's standalone businesses and of its associate cos; firm is spending Rs 10,000 cr in new paints business, will launch products by early 2024

Grasim Industries, an Aditya Birla Group company, on Tuesday approved a foray into B2B e-commerce in the building materials segment with an investment of Rs 2,000 crore over the next five years.

This investment adds a new high-growth engine with clear adjacencies within Grasim’s standalone businesses as also that of its subsidiaries and associate companies. The company is spending Rs 10,000 crore in new paints business and will launch its products by early 2024. The group owns India's largest cement company with a capacity of 120 million tonnes per annum.

Kumar Mangalam Birla, Chairman of the $60 billion revenue Aditya