Hamleys, Archies and WHSmith toys seized for lack of BIS quality mark

The outlets of several brands, including Hamleys, Archies, and WH Smith, were raided during a Bureau of Indian Standards (BIS) enforcement drive against companies selling products allegedly without certification.

In total, 249 toys were seized from Reliance-owned Hamleys stores. Around 118 toys were confiscated from Archies stores and 65 from ones of WH Smith.

In the past month, the BIS conducted 44 raids in various locations and seized 18,629 toys. Raids were conducted in Ambala, Dehradun, Surat, Vadodara, Madurai, Jammu & Kashmir, and West Bengal. 

“In the first phase, we are targeting only big retailers either at airports or major