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Food and beverage company PepsiCo India has appointed ad agency Leo Burnett as its creative partner, the company said on Friday.
This came after a multi-agency pitch, which saw Leo Burnett winning the mandate.
Prior to Burnett, PepsiCo had worked with WPP for 30 years in India and globally.
However, WPP had recently picked up the advertising mandate of Coca-Cola in India and across the world, bringing to an end its ties with PepsiCo.
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