FMCG companies see strong growth in premium items: Kantar report

The report also said that small packs helped premium segments grow because aspirational buyers were willing to explore and try new brands

The premium segment in the FMCG sector grew across categories during the year ended April, according to a report by Kantar. 

The report mentioned three ways through which brands pushed premium products — “natural”, “small packs”, and “specialisation”. It noted that categories like face creams, bar soaps, and tea have found a way to grow in the natural premium segment. 

Kantar cited the example of Glow & Lovely, where new users accounted for 78 per cent volume gains in the natural segment. In the case of Tata Tea, new customers accounted for 61 volume gains in the natural segment.

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