FMCG companies ramp up supply chains, marketing ahead of festive season

FMCG sales in August grew by 6.3 per cent sequentially, according to the latest data from Bizom. Sales had been declining for the previous three months

Ahead of the upcoming festive season, fast moving consumer goods companies (FMCGs) are ramping up their supply chains and marketing campaigns, expecting bumper sales. FMCG sales in August grew by 6.3 per cent sequentially, according to the latest data from Bizom. Sales had been declining for the past three months. 

A report by Mint quoted Madhur Pandey, vice president of marketing at Parle Agro as saying that supplies are the outcome of the demand. 

"We foresee huge demand in September-October and we have geared up our entire supply chain, particularly our factories. We are also expanding our infrastructure and distribution,