E-commerce giants offer tech-friendly policies to woo offline sellers

They are offering new-age tech based products such as AI-led cataloguing, coupled with easy settlements and attractive platform fees that enable ease of doing e-commerce business

Geetank Bajaj and his father run a family business in Delhi called MGM Garments, which deals in women's clothing. When coronavirus broke out in 2020, their business got impacted due to the lockdown-related curbs. It was then that Bajaj took his offline business online for the first time with the help of e-commerce firm Flipkart. The company also provided him insights about the products required for listing, the fabric types and colours in demand, while also promoting its own unique products that are popular at its offline store.

“Registering on Flipkart has helped me recover from the financial losses