E-commerce companies offer value products to woo Bharat as demand rises

Value e-commerce offers quality merchandise at affordable prices, mainly under Rs 1,000

The writing has been on the wall for some time and it showed up prominently during the festival-season sales last year, when Meesho toppled Amazon to become the second-largest player in order share.

During the sales season, 60 per cent of the orders Meesho received were from tier-4 cities and beyond. According to a report by consulting firm Redseer, festival-season sales last year were driven primarily by tier-2 and tier-3 cities, with 64 per cent of the shoppers coming from those. About 125 million shoppers from tier-2 cities  and beyond placed orders across platforms in the festival month.

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