DTH companies say they will raise prices gradually, not in one go: Report

DTH operators have decided to pass on the price increase by TV broadcasters to their subscribers in gradual manner instead of a one-time lump sum hike, according to a report in The Economic Times.
 

According to the New Tariff Order (NTO) 3.0, consumer tariffs have been increased by Rs 25-50 per customer with effect of February 1. However, industry sources say NTO 3.0 is likely to take two months to get fully implemented on the ground. 
 

Broadcasters have been complaining that the price of TV content has not seen any increase since 2019 despite a spike in content acquisition and