Domino's new loyalty programme may pull traffic away from Zomato and Swiggy

Customers can buy online or offline, from Domino's own platform or from partner websites like Zomato or Swiggy; but to redeem points or get a free pizza, they will have to use Domino's property

The new loyalty programme of Jubilant FoodWorks, which owns the India franchise of Domino’s Pizza, makes sure that customers can use any platform to buy products but they return to the company website to redeem, said management in the earnings call.

According to recent reports, Jubilant Foodworks in a letter to the Competition Commission of India (CCI) said that it will move some of its business away from food aggregator platforms such as Zomato and Swiggy if they increase commission rates.

In the earnings call, Ashish Goenka, executive VP and CFO, said the company's newly launched loyalty programme, Domino’s Cheesy Rewards, is