Ceat is planning to invest in off-highway tyres segment: Anant Goenka

At Ceat we wanted to grow in our international business, and our OEM customers were becoming more and more exacting in their specifications, said Goenka

With several countries of the world slipping into a recession, tyre maker Ceat is planning to invest in the off-highway tyres segment. Agricultural activity gets less impacted compared to industrial activity even during a recession, feels Anant Goenka, MD, Ceat. Speaking to Sohini Das, Goenka highlights how continuous investments in digitisation has helped them improve outputs. Edited excerpts:

You recently got a manufacturing lighthouse certification by the World Economic Forum. What steps have you taken to improve efficiency?
 

We are the only tyre manufacturer in the world to receive this certification from the World Economic Forum. This is given