Bullish on 5G, will launch sub-Rs 15,000 smartphone devices: Xiaomi

Says the average selling price of its 5G-enabled devices has come down to below Rs 20,000

Xiaomi will strengthen its product portfolio and launch 5G devices in the sub-Rs 15,000 segment as it looks to increase its market share in the segment.

Xiaomi led the shipments in overall smartphone category in 2021 with a 24 per cent share, according to Counterpoint Research. However, in the 5G segment it is ranked fourth behind One Plus, Samsung, and Vivo, with a 13 per cent share. As of June end, over 50 million 5G-enabled smartphones have been shipped in India.

Despite its lower share, the Chinese mobile device maker, however, remains bullish on the market.

“Over the years, we