Blinkit starts new feature allowing brands to have customised stores on app

Sellers on instant-delivery platform can track performance of products, highlight them

Blinkit, the instant-delivery service owned by Zomato, has launched a facility for brands on its app to create custom pages and promote products.

Sellers using ‘Brand Stores’ can track real-time performance of products, highlighting them and creating their own design.

“One of the most consistent requests we received from brands, large and emerging — but especially emerging — was the ability to better connect with customers. These new age brands don’t yet have the prowess to tell their story to customers using mass media. At the same time, all brands want to really target their products and services in a