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The Board of Control for Cricket in India (BCCI) has raked in Rs 48,390 crore in the auction of the media rights for the Indian Premier League (IPL). While a tad lower than the initial estimate of Rs 50,000 crore that analysts were saying the BCCI would earn from the e-auction, it is still a significant milestone, experts said.
BCCI Secretary Jay Shah tweeted on Tuesday evening that Disney-Star, Viacom18 and Times Internet were the winners of the e-auction held between Sunday and Tuesday.
While Disney-Star bagged the TV rights (package A), Viacom 18 picked up the digital rights for both the
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