Aditya Birla launches digital venture TMRW in fashion and lifestyle space

TMRW will create India's largest portfolio of disruptor brands in the fashion & lifestyle space and enable the next phase of direct-to-consumer growth in India

Aditya Birla Group announced the formal launch of its new ‘House of Brands’ entity– TMRW, which is in line with the group’s strategy to launch and back new-age digital ventures. 

TMRW will create India’s largest portfolio of disruptor brands in the fashion & lifestyle space and enable the next phase of direct-to-consumer (D2C) growth in India, which is poised to be $100billion market by 2025, the company said in a release.

“Over the next 3 years, TMRW will acquire as well as incubate 30+ innovative, customer-obsessed brands. The venture will also enable multiple founders to operate within a synergistic ‘house