300+ original shows in local languages lined up on top OTT platforms

A spokesperson for Amazon Prime said it has announced 42 original titles which will be on the platform in the next two years

Leading global OTT players in the country have commissioned or have started production of over 300-odd original shows aimed at persuading more subscribers to move to a subscription model.

The Indian market will be targeted in various languages apart from Hindi. While the production cost varies widely, some sense of the scale can be gauged from Netflix and Amazon Prime jointly spending  $500 million for original content in 2021, according to a report by London-based Omdia on Indian online video trends.

Apart from global OTT players, companies such as Zee5 have also been relying on original content although, thanks to the pandemic,