Meta partners with FADA to upskill auto dealers to build social presence

The program will incorporate knowledge from global teams and provide dealers with easy and low-cost access to best-in-class global digital expertise

Meta on Wednesday announced a strategic partnership with the Federation of Automobile Dealers Associations (FADA) to digitally enable thousands of auto dealers across the country to reach consumers digitally.

The announcement came at the Auto Expo 2023, where Meta announced the launch of ‘Move with Meta’, a skilling and enablement program in partnership with FADA to upskill more than 3000 auto dealers across the country to build a social presence and digitise using Meta Platforms. FADA currently represents 15,000 auto dealers across the country.

While explaining why Meta is training auto dealers, Saugato Bhowmik, director - Auto, CPG, and D2C, Meta India