Price war comes to EVs as Tata makes Nexon cheaper after M&M's new launch

Tata says the move was taken after the company received benefits from additional locations, government initiatives, and production efficiency

As major automotive (auto) manufacturers line up electric cars for the Indian market, segment leader Tata Motors has decided to significantly slash the prices of its popular Nexon EV by Rs 31,000-85,000 amid intensifying competition. This move by Tata Motors comes a day after Mahindra & Mahindra (M&M) launched its much-awaited compact electric sport utility vehicle — the XUV400 — at a competitive price point. 
 
At Rs 18.99 lakh, the Nexon’s top variant is equivalent to M&M’s XUV400’s top trim. Tata Motors has also reduced the price of its low-end variant by Rs 50,000 to Rs 14.49 lakh (ex-showroom),