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M&M launches new brand BE in UK, lines up five electric SUVs

The company would introduce the first of the five e-SUVs towards the end of 2024, starting with the Indian market

Mahindra BE, electric vehicles, M&M
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Mahindra unveiled two new brands, created specifically to house the company’s EV portfolio – Iconic brand XUV with the Twin Peak logo in Copper and the all-new electric-only brand called BE.

Press Trust of India London
With increased consumer awareness and government support in place, it is the opportune time to enter the electric passenger vehicle segment, Mahindra Group Chairman Anand Mahindra said on Monday.

With an eye on gaining leadership in the electric four-wheeler segment, the Indian auto major announced that it will launch five new electric Sports Utility Vehicles (SUVs) for both domestic and international markets, with the first four expected to hit the road between 2024 and 2026.

The company would introduce the first of the five e-SUVs towards the end of 2024, starting with the Indian market.

Mahindra currently does not have a presence in

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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