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IPL ad recall value ranking: Dhoni or Virat Kohli?

Ranveer and Dhoni appeared to have done equally well in the annual IPL ad recall research conducted ten days after the start of the cricketing league this year

Updated On :Aug 05 2025 | 2:42 PM IST
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Cricketer MS Dhoni was the most recalled brand ambassadors in advertising targeted at IPL 2021 audience, said a survey by the Indian Institute of Human Brands (IIHB) on Tuesday. Dream 11 was the "most spontaneously recalled brand" in this year’s survey, enhancing both the brand-equity and recall of Dhoni, its ambassador. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser.

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Ranveer and Dhoni appeared to have done equally well in the annual IPL ad recall research conducted ten days after the start of the cricketing league this year. Jio Fiber, which advertises with multiple IPL teams, featured Ranveer dancing to a sing-song brand message. He came in second on recall in the research, also helping him strengthen his image for endorsements.

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Virat Kohli, as expected did well on recall too and came third in the recall rankings. The survey polled 879 respondents aged 18 to 35 in telephonic interviews. In the October 2020 survey, Virat Kohli was at second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4.

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1/3Source BS ddd

Hub71’s plans are part of the emirate’s broader plan to diversify its economy away from oil is focused on India as it steps up efforts

Thinking of a startup? Abu Dhabi's Hub71 offers a global incubation base

Hub71, a startup accelerator backed by Abu Dhabi’s government, is focused on India as it steps up efforts to establish itself as a technology hub linking Asia and the West, said a senior executive of the platform.

1/3Source BS ddd

Hub71’s plans are part of the emirate’s broader plan to diversify its economy away from oil is focused on India as it steps up efforts

Thinking of a startup? Abu Dhabi's Hub71 offers a global incubation base

Hub71, a startup accelerator backed by Abu Dhabi’s government, is focused on India as it steps up efforts to establish itself as a technology hub linking Asia and the West, said a senior executive of the platform.

1/3Source BS ddd

Hub71’s plans are part of the emirate’s broader plan to diversify its economy away from oil is focused on India as it steps up efforts

Thinking of a startup? Abu Dhabi's Hub71 offers a global incubation base

Hub71, a startup accelerator backed by Abu Dhabi’s government, is focused on India as it steps up efforts to establish itself as a technology hub linking Asia and the West, said a senior executive of the platform.

Written By

Dinesh Mohan

Dinesh Mohan

First Published: Aug 05 2025 | 2:42 PM IST